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Shut the Front Door- Pure Charity

This is from Jen Hatmaker's blog. Read. Do. Share. Repeat.


Before You Spend Another Penny...

by Jen Hatmaker on November 1st, 2012





You know sometimes when you hear an idea, and in no small way, it totally blows your mind, and you think I am so happy to live in a world where smart people think up smart stuff like this? Well. Sit down. Because do I EVER have the best idea to share with you, and I am going to absolutely insist upon penalty of death gently encourage you to join me in it.

Step 1: Watch this. Seriously. It's like one minute, and this is THE STUFF:

So here's the deal: We spend money. All the time. Sometimes it's exciting things like vacations and iPads. Other times it's slightly less glamorous, like diapers and Windex. But we're spending. And the stores we spend at have historically managed their own charitable giving. They give a portion of their proceeds to amazing work like...well...we have no idea. There is a major disconnect between our purchasing dollars and their corporate philanthropic giving.

But Pure Charity gets this great idea: Let's bridge that gap and allow the consumers to decide where their little percentage goes. If Target agrees to donate 1.5% of your total purchase, then how about you decide what project that 1.5% funds? And so, like magic, the way we are already spending, already consuming, just living our lives turns into generosity.

It's the easiest, easiest thing ever, and I'm going to walk you through the steps:

1. Sign up for a Pure Charity account. ("Follow" me then scroll down to "Get Started" to make your own account. Following one another compounds our giving, because that is another way Pure Charity WINS THE UNIVERSE.) If you're on Facebook, you can sign in through that (which is great for sharing in the future), or you can sign up the old-fashioned way.

2. Install the browser plugin. This causes a cute little icon to pop up when you're shopping online at participating vendors, and with a simple *click*, a percentage of your purchase will be routed into your personal giving account with Pure Charity. And when I say participating vendors, yall, I'm talking about over 1000 stores like:

Target Gap Best Buy
Groupon Priceline Sam's Club
Apple Sephora Petsmart
Walmart Lowe's Forever 21

Are you kidding me with this???? I'm telling you, Pure Charity has convinced virtually all of our favorite stores to drink the PC kool-aid. These are the places we already shop. Can you imagine if we collectively harnessed a percentage of our regular spending for good? (Never mind. Pure Charity already imagined that.)

3. Register your main credit/debit card with Pure Charity. This is so brilliant, because every time you use that card at a participating vendor IN STORE, a percentage is automatically zipped over to your personal giving account. You have to do absolutely nothing at all. (Not every online vendor has an in-store partnership, so when in doubt, online shopping will always build up your personal giving account. Plus, who wants to shop in the store when you can do it online?? asks the shopping-hater.)

4. Now, browse the projects. Well...JUST WAIT A MINUTE. For perhaps, just perhaps I have an idea here already. Oh sure, you'll see clean water initiatives and AIDS interventions and whatnot, but if you'll not get distracted by inferior projects just wait a few more teeny days, I have something awesome we can pool our collective impact for, and you're going to want to know about it. I promise.

5. Support your favorite project. (You can change the amount you support…it starts with $5 increments…by clicking the dollar amount and changing it.) These are time specific projects with a set amount of $. If that project doesn’t fund by the finish date, Pure Charity refunds the money back into your giving account. But again...kindly wait just a few baby days, because I clearly have an ulterior motive here.

6. Share it with friends! There’s a strong social connection to this, where you can share buttons and widgets with your friends and followers, to generate interest in a cause you’re passionate about.

Pure Charity offers a redemptive opportunity to harness consumerism for great good. It's just so brilliant. Good reader, please make a Pure Charity account. Please share this blog with every person you know. Did you know that in the next two months, Americans will dole out roughly 40% of our entire annual spending? If ever there was a time to capitalize on capitalism, it is surely now.

Christmas spending...harnessed for good.

Holiday travel...used for charity.

Spending on our families...equals spending on others.

May I ask you to share this blog like it's your job? Let's get everyone we know signed up for Pure Charity, because with virtually no effort, it will redeem our regular spending, bit by bit, purchase by purchase, to change the world.

And once you all have your accounts in place...I have a little project to back. We're going to do something amazing together between now and December 25th. Oh, yes we are. YES WE ARE.

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